P. Elyse Boutique was constrained by an over-reliance on unpredictable TikTok Live sales. Pace Infosys engineered a data-driven, multichannel strategy that used Meta advertising as an engine to drive traffic to synchronized TikTok Live events, email, and SMS. The result was a transformation from a struggling boutique to a million-dollar brand.
P. Elyse Boutique's initial reliance on organic TikTok Live commerce presented critical business challenges.
Inability to break the $10,000 monthly sales barrier.
The limited drop model made demand forecasting and inventory planning difficult without reliable customer demand signals.
Marketing efforts were not integrated, missing opportunities to create a cohesive and powerful customer journey.
Our solution centered on creating a synchronized, funnel-based approach to replace reactive selling.
Implemented advanced audience segmentation using high-value customer profiles and Meta Lookalikes to reach new, qualified users.
Built an integrated customer journey
Employed dynamic creative optimization and real-time bid management during live events to capitalize on trends and improve performance.
The campaign delivered a complete business transformation:
Generated $100,000+ in a single live stream. Surpassed $500K in sales within 90 Days with 31 livestreams.
Tripled social media following across TikTok and Instagram.
Achieved a significant improvement in ROAS and a major reduction in CPA.
Reached millions of new potential customers annually across all marketing channels.
| Key Metric | Result | Significance |
|---|---|---|
| Total Revenue (90 days) | $500,000+ | From 31 live shows |
| Record Single Show Sales | $65,000 | Highest-performing session |
| New Customer Acquisition | 80% of total buyers | Primarily TikTok-native audience |
| Attendee Purchase Rate | 20% of live viewers | Exceptional conversion rate |
| ROAS (Return on Ad Spend) | 1,150% | Minimal production costs, maximum return |
| Show Preparation Time | 2.5 hours per show | Lean operational model |
| Show Frequency | 3x/week (7-9 PM EST) | Optimized for peak engagement |
| Production Cost | Boutique-level (ring lights/mics) | TV-quality at accessible pricing |
By shifting from a single-platform tactic to an integrated multichannel strategy, Pace Infosys built a predictable and scalable growth engine for P. Elyse Boutique. This case study proves that overcoming market volatility requires a synergistic approach where each channel plays a distinct role in a data-driven customer journey.