Facing fierce competition in Nepal's job market, Kumari Job partnered with Pace Infosys to drive sustainable organic growth. Our holistic SEO strategy targeted high-value keywords, overhauled technical infrastructure, and built authoritative content. In just four months, we achieved a 78% increase in job seeker registrations and a 42% surge in organic traffic, solidifying Kumari Job's market leadership and demonstrating the superior ROI of a strategic SEO investment
Kumari Job is a leading force in Nepal's employment landscape. They connect thousands of Nepali professionals with career opportunities while providing businesses with vital HR tools and training programs. Their goal was to become the #1 organic destination for anyone looking for a job or talent in Nepal.
Optimized site speed, mobile usability, and security to create a seamless user experience and improve crawlability.
Targeted high-intent, niche keywords with valuable content like career guides and market insights to capture relevant traffic.
Secured high-quality links from trusted local domains to build domain authority and trust.
Used advanced analytics for continuous monitoring and agile optimization of all campaign elements.
| Metric | Pre-Campaign (May 25) | Post-Campaign (Aug 25) | Improvement |
|---|---|---|---|
| Organic Traffic | 158,499 | 224,982 | +42% |
| Job Seeker Registrations | 32K | 65K | +49% |
| Bounce Rate | 45.67% | 29.05% | -16.62% |
| Keywords in Top 10 | 15+ | 50+ | Target Achieved |
| SEMrush Authority Score | 21 | 34 | +13 Points |
We proactively disavowed toxic links (29% spam score) and built high-quality ones, resulting in a 25% increase in authoritative backlinks.
Our content was optimized for the future of search. We saw significant visibility boosts in AI Overviews and LLM platforms like Perplexity.ai (+70.97%) and ChatGPT (+42.37%).
The dramatic reduction in bounce rate and increase in engagement time prove we successfully matched user intent, making the site more sticky and valuable.
Our expertise was powered by an industry-leading toolkit:
This campaign transformed Kumari Job's digital footprint. They achieved:
Reduced dependence on paid ads and built a durable, organic growth engine
High rankings and quality content established them as the go-to expert in the Nepali HR space
The cost of acquiring a user organically was drastically lower than through PPC, providing a phenomenal return on investment
The technical and content foundation allows for easy scaling and adaptation to new market trends.
“Pace Infosys didn't just improve our rankings; they built us an organic growth machine. The dramatic increase in qualified registrations and the solidification of our brand authority have been game-changers for our business.”
Nabin Thapa
Head of Sales and Operations, Kumari Job Pvt. Ltd.
